In this podcast episode, the host explores common pitfalls that businesses encounter on their growth journey. He underscores the need to prioritize core customer experiences and assemble the right team for each stage of development. Colin discusses how to steer clear of distractions that fail to add customer value, such as unreliable infrastructure and inappropriate technology choices. He also emphasizes the importance of adapting team dynamics to the changing business landscape. Additionally, he addresses the challenges of identifying effective sales processes and highlights the value of external support networks for navigating growth. Ultimately, the episode reinforces that informed decision-making and strategic guidance are essential for achieving lasting success.