This podcast episode explores the challenges faced by the Desert Days music festival in California, focusing on rising operational costs and shifting consumer behaviors driven by inflation and generational changes. Experts like Will Page examine how music streaming has altered audience preferences, resulting in less interest in diverse festival lineups. Additionally, the social habits of Gen Z are making festival attendance decline. The stark differences between large and small festivals highlight a "winner-take-all" market dynamic that could transform the future of live music events.