In this podcast episode, Rytis shares the early journey of OmniSend, revealing how strategic SEO practices helped them grow from zero to 40,000 website visitors. He highlights the crucial role of having an in-house SEO team to expertly navigate the industry's complexities and stresses the importance of backlinks in boosting domain authority. The conversation also covers the future of SEO, discussing how AI tools like ChatGPT and Gemini can enhance traditional practices, while emphasizing the need for a balanced approach that avoids over-dependence on AI.