In this podcast episode, hosts Andrew and Stephen explore the intricate strategies of segmenting Amazon Ads campaigns by match type. They discuss the challenges and risks associated with over-segmentation, stressing the need for balance in managing campaigns. While they highlight the value of isolating search terms, they warn against overly rigid approaches that could hurt performance. The hosts encourage a thoughtful campaign structure to enhance visibility and data reliability, helping listeners make informed choices that support their broader advertising objectives.
