In this podcast episode, we explore how the SaaS landscape is rapidly evolving, driven by a shift towards "hyper-functional SaaS" that is redefining industry benchmarks and customer expectations. Lemkin stresses the urgent need for companies to innovate and improve their products using AI and automation to not just survive but truly thrive. He highlights the vital role of meeting market demands, investing in product quality and multi-product strategies, and tackling onboarding challenges to maintain a competitive edge in this fast-paced environment.