How CLARITY In Storytelling CONNECTS You to More Clients with Park Howell | Ep #732 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
In this podcast episode, Park shares his inspiring transformation from running a conventional agency to becoming a storytelling coach. He highlights the critical role of clarity in storytelling amidst today’s overwhelming digital landscape. Park introduces the "and, but, therefore" (ABT) framework—a powerful method for crafting compelling narratives that connect with audiences. He also provides practical examples and case studies from top companies. Ultimately, the episode encourages a shift from self-promotion to genuinely meeting audience needs, illustrating how mastering storytelling can lead to meaningful impact in a crowded marketplace.
