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17 May 2023
1h
25m
Vol.11 半年从0-月销1000w！揭秘闷声大发财的抖音koc矩阵打法｜对谈食光创始人元秀
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本期播客节目介绍了KOC业务模型在抖音电商上的发展情况，以及KOC如何帮助品牌在抖音上冷启动和发展。KOC业务模式是通过自建销售团队来规模化的建立全佣合作的销售模式，与传统的品牌达人分销不同，KOC业务更注重销售逻辑和对夫妻老婆店等小渠道的有效捕捉能力。KOC带货策略是一种蚂蚁雄兵的策略，通过铺设大量小单点渠道来带货，具有成本低、信任度高等优点。
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How to Get Rich: Every Episode
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