In this podcast episode, we hear from Izabella Ritz, an accomplished entrepreneur who shares her inspiring journey, starting from her resourceful childhood in Russia to her current use of AI in e-commerce. Izabella reveals how she utilizes tools like ChatGPT for product research, validation, and optimization within her Amazon agency, highlighting the significance of data-driven decisions. She offers valuable insights into navigating Amazon's AI systems to boost product visibility and success, stressing that mastering AI is essential for future sellers in today's fast-changing market.