In this podcast episode, Lekha Vyas shares her entrepreneurial journey as the founder of ELVY Lab, a men's skincare brand. She explores her motivations, which are deeply connected to the changing demands of the men's grooming market and the importance of mental health. Lekha stresses the necessity of validating product-market fit through comprehensive consumer research and feedback, a practice that enhances her brand’s authenticity and credibility in a competitive landscape. By leveraging innovative marketing tactics and fostering partnerships, she showcases how a woman-led brand can shift perceptions in the traditionally male-dominated skincare sector. The episode wraps up with practical advice for aspiring beauty entrepreneurs, highlighting the value of industry knowledge and building supportive networks.
