How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

Lenny's Podcast: Product | Growth | Career

In this podcast episode, lettering artist Jessica Hische shares her insights into the design world, covering everything from updating logos to understanding design intuition and the emotional resonance of various elements. She stresses the importance of knowing when a logo needs a refresh, the iterative journey to achieving a cohesive design, and practical tips for non-designers to grasp design principles better. The episode wraps up with a thoughtful conversation about the role of AI in design, highlighting that while technology can aid creativity, it cannot replicate the unique human touch that makes great design truly stand out.

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