In this episode of the podcast, we explore the tough realities of e-commerce, particularly the revenue drops caused by various factors, including a major Google algorithm update. Host Dave shares his firsthand experience with layoffs and emphasizes the importance of treating employees fairly during difficult times, along with the financial challenges that arise. He encourages solopreneurs to take proactive steps to safeguard their businesses, such as reducing personal expenses and diversifying income streams. The discussion also covers essential strategies for cutting operating costs, including optimizing advertising efforts and improving inventory management. By considering options like switching 3PL providers and reassessing software expenses, this episode sends a strong message about the need for adaptation and resilience in the e-commerce world.
