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Shownote available on: https://2xecommerce.com/podcast/ep456/

In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.

00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer
01:59 Meet Ellery: The Visionary Behind NIFT
02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator
04:44 The Problem with Traditional Advertising
05:54 Introducing NIFT: A Revolutionary Platform
08:56 How NIFT Works: A Deep Dive
13:15 Success Stories: Brands Thriving with NIFT
16:35 Optimizing Your Marketing Strategy with NIFT
18:57 NIFT's Unique Approach to Customer Engagement
26:44 Scaling with NIFT: Opportunities for Emerging Brands
37:05 Getting Started with NIFT: Tips and Offers
42:07 Conclusion: Embrace the Future of Customer Acquisition

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Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ ShipAccel
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2️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

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Creators & Guests

Kunle Campbell - Host
Elery Pfeffer - Guest

(00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer
(02:10) - Meet Ellery: The Visionary Behind NIFT
(02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator
(04:56) - The Problem with Traditional Advertising
(06:05) - Introducing NIFT: A Revolutionary Platform
(09:08) - How NIFT Works: A Deep Dive
(11:36) - Boost Your Visibility with Reviews.io
(15:50) - Success Stories: Brands Thriving with NIFT
(19:10) - Optimizing Your Marketing Strategy with NIFT
(21:32) - NIFT's Unique Approach to Customer Engagement
(29:19) - Scaling with NIFT: Opportunities for Emerging Brands
(39:40) - Getting Started with NIFT: Tips and Offers
(44:42) - Conclusion: Embrace the Future of Customer Acquisition

How NIFT Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer

2X eCommerce Podcast