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In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including:

The current state of web acquisition for subscription apps;
The timeline over which web acquisition gained traction for subscription apps;
The downsides of web acquisition for subscription apps;
How web acquisition differs from app acquisition;
How gaming apps and subscription apps pursue web acquisition differently;
The measurement benefits of web acquisition;
How and whether the FTC's recent "click-to-cancel" rule will change the dynamics of web acquisition for subscription apps;
Whether Apple or Google will crack down on web-based acquisition for subscription apps.

Tha

Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)

Mobile Dev Memo Podcast