In this podcast episode, we explore the story of Issuu, a digital publishing platform, and its evolution over time. Joe, the CEO, shares insights into the growth challenges the company encountered in its early days and the crucial financial decisions that guided its path. He discusses his strategic shift to a B2B model and the choice of debt financing, shedding light on the risks of predatory lending and the importance of diligent financial partnerships. The conversation also dives into the mergers and acquisitions landscape, underscoring the significance of thorough preparation and selecting the right buyers. Overall, this episode highlights the power of perseverance and informed decision-making in a dynamic business environment.