In this session, we delve into the success of Lion Studios' mobile game, Hexasort, discussing its gameplay mechanics, user engagement, and innovative ad monetization strategies. We explore how the game has evolved since its launch, its addictive nature, and its impact on the gaming market. The discussion also includes comparisons with other games and predictions for Hexasort's future in the competitive landscape of mobile gaming.

Discussing innovative gameplay mechanics and ad integration strategies of the game Hexasort. We discuss how user experience is enhanced through clever segmentation and the impact of these strategies on revenue generation.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/LPMT0DvKxd4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic Intro

01:20 The Rise of Hexasort

03:00 Gameplay Mechanics and User Experience

07:00 Monetization Strategies and Engagement

12:01 Innovations in Gameplay and Ad Integration

16:42 Unlocking Game Mechanics

19:40 Level Design and Difficulty

21:01 Game Performance and Optimization

22:52 Ad Monetization Strategies

30:51 Innovative Ad Units and Revenue Generation

37:03 Estimating Ad Revenue and User Engagement

40:14 Analyzing Retention Strategies and Ad Lengths

43:54 Exploring User Acquisition Strategies

50:14 Evaluating Profitability and User Metrics

54:01 Scoring the Game's Performance and Innovations

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Hexasort has become a significant player in mobile gaming.

The game is highly addictive.

Gameplay mechanics are designed for long sessions and strategic thinking.

Ad monetization strategies are innovative and effective.

The game has seen substantial growth in user engagement and revenue.

Hexasort has set a new standard for hybrid-casual games.

The game has inspired numerous clones and competitors in the market.

Future trends indicate continued success for Hexasort and similar games. The integration of ads into gameplay can enhance user experience.

User segmentation based on acquisition source is a game-changer.

Hexasort generates significant daily revenue through innovative ad strategies.

The design of levels supports seamless ad breaks without penalties.

The game has a strong organic traffic presence due to effective ASO.

Ad performance can significantly impact overall game revenue.

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Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!

two &amp; a half gamers

two & a half gamers