In this podcast episode, the hosts explore the intricacies of targeting gift-related keywords in digital marketing. They discuss the challenges posed by high costs and low conversion rates when using traditional methods. Drawing from their real-world experiences managing client accounts, they examine how gift keywords perform differently across various product categories and share case studies that highlight the need for strategically separating gift campaigns. Ultimately, they stress the importance of making data-driven decisions and adopting tailored approaches for effective gift keyword targeting, providing listeners with practical tips to improve their marketing strategies.
