In this podcast episode, expert Sam Lee explores the intricacies of Amazon DSP advertising, stressing the importance of customized strategies that take into account product pricing and consumer behavior. Drawing from his vast experience, Sam highlights the need for effective metrics to assess DSP performance, clarifies the differences between streaming TV and online video advertising, and discusses the significance of Amazon's ranking algorithm. He also addresses how Amazon's business model impacts third-party sellers, emphasizing the need for a strategic approach in the fast-changing world of digital marketing.
