In this podcast episode, listeners are treated to a fascinating look at the financial habits of Millennials and Gen Z, based on a survey of over 4,000 US consumers. It reveals that these younger generations prioritize family, homeownership, and education—values that closely resemble those of their predecessors. Interestingly, despite their comfort with technology, they still prefer traditional banking methods, appreciating the presence of physical branches alongside their online banking options. These insights challenge common stereotypes about younger consumers' financial behaviors and highlight the need for businesses to adapt to these evolving yet familiar trends.
