In this podcast, Eric Boduch, co-founder of Pendo, shares insights from the company's remarkable journey, which began with a mere $5.97 check in 2015 and has now surpassed $200 million in revenue. The conversation delves into key aspects of Pendo's growth, such as the significance of fair equity splits among co-founders, effective marketing tactics—especially the use of webinars in the early days and brand building later on—and the vital role of product marketing in standing out from competitors like WalkMe. Boduch highlights the necessity of data-driven decision-making, the ability to adapt to market changes, and the importance for CEOs to grasp the models that influence sales and marketing success. He also touches on his current venture studio, 24andUp, and shares his thoughts on Pendo's future, hinting at a potential acquisition rather than an IPO.
