This podcast explores the changing tactics for launching products successfully on Amazon, especially in Q4 2024. The hosts point out that relying solely on Amazon's algorithm for initial visibility—often referred to as the "honeymoon period"—is becoming less effective. Instead, they recommend building an audience before the launch by fostering a community and collaborating with influencers and other brands. This strategy not only boosts initial sales but also helps establish a reference price, giving brands more control over their identity and long-term success, regardless of algorithm shifts. They also highlight the use of Amazon Creator Connections to find affiliates as a budget-friendly option.
