Amazon is set to introduce a new budget-friendly store aimed at taking on the growing popularity of discount retailer Temu. This exclusive program will offer products sourced from China, shipped by air, at incredibly low prices with limited return options. While this approach may pose challenges for small private label sellers who compete on price, larger, well-established brands and those in less price-sensitive markets are likely to feel less impact. By leveraging its strong brand reputation and the loyalty of Prime members, Amazon aims to secure a competitive advantage.
