In this podcast, John Mackey, the founder of Whole Foods Market, shares insights from his new book, "The Whole Story." He reflects on a life-changing psychedelic experience that shaped his personal and business philosophy, detailing his evolution from a struggling co-op member to a thriving entrepreneur. Mackey champions "conscious capitalism," stressing the need to create value for all stakeholders and viewing business as an ongoing journey rather than a competition. He also discusses the complexities of Whole Foods' acquisition by Amazon and introduces his latest venture, Love Life, a holistic health club.