Eric Helter, the founder of Subbase, shares his experience in creating a software solution designed to simplify material procurement in the construction industry. Launched in 2021 with a free MVP, Subbase has grown to nearly 100 paying customers and aims to reach $1 million in annual recurring revenue by the end of the year. The company recently secured $4 million in seed funding, which will be used for marketing strategies and product development. Helter highlights the significance of strong customer success, a founder-driven approach, and selecting the right investment partners to tackle the challenges in the construction tech sector.
