In this episode of the Ecommerce Lab podcast, Vincenzo Toscano and Tim Jordan dive into the current landscape of the Amazon marketplace. While many sellers are worried about rising fees and stiff competition, Tim believes the market is thriving, with more buyers than ever. He stresses the need to move away from a "hacking the system" approach and instead focus on building a genuine brand that offers a strong customer experience. Tim advocates for using omnichannel marketing strategies, especially influencer marketing and external traffic sources, to boost sales on Amazon. His key message is to adapt, innovate, and prioritize long-term value to succeed in the ever-changing Amazon environment.
