In this podcast episode, Josh Spector coaches Jessica Williams as she fine-tunes her business aimed at helping busy professionals launch fulfilling side hustles while keeping their day jobs. They dive into defining her niche by highlighting the joy and satisfaction of these ventures beyond just financial gain. Together, they develop tiered offers that cater to clients' time limitations and explore ways to create a sustainable revenue model through limited-capacity communities with clear, evolving goals rather than overwhelming daily commitments. The central takeaway is the importance of recognizing one's unique skills and passions to craft genuine offerings that connect with a specific audience, instead of trying to appeal to everyone.
