Investing in Sports: The Next Trillion Dollar Market?

In this episode of the Goldman Sachs podcast, the discussion centers on the changing dynamics of sports investment. Traditionally, owning a sports team was a personal endeavor, but skyrocketing valuations have led to a need for institutional funding. The NFL, which was once hesitant, has now embraced private equity investment, paving the way for a broader array of investors. This surge of capital is reshaping team management, athlete compensation, and fan engagement, creating a vast global market ripe for growth. However, it also introduces new challenges and risks for investors.