In this episode of the Ecommerce Lab podcast, Dylan Lam, CEO of Omirank, explores the growing significance of external traffic for Amazon sellers. He points out that depending solely on Amazon PPC is no longer enough due to rising competition. The conversation delves into effective strategies for attracting external traffic, such as selecting the right products for social media marketing, crafting engaging content that highlights product benefits and establishes brand authority, and implementing a multi-stage validation process—engagement testing, CPC testing, and reservation testing—to reduce risks before making substantial inventory investments. Additionally, the episode discusses how AI can streamline content creation and product validation.
