In this podcast episode, the hosts explore the evolving landscape of blogging for ecommerce businesses. One speaker shares their frustration over the decline of standalone blogs, largely due to Google’s algorithm changes that penalize low-quality content. However, both agree that content creation is still vital for ecommerce success. They stress the importance of having a website as a central hub for attracting an audience and boosting sales, regardless of whether the content is in the form of a blog, video, or something else. Key elements for success include effective writing, even in short formats, and a visually appealing, mobile-optimized website. The conversation also touches on the impact of AI on SEO, with the speakers noting that while AI search tools are becoming more popular, the fundamental principles of SEO remain relevant and will likely adapt to AI-driven searches.
