In this podcast episode, Oana, an Amazon expert, challenges the common belief in the "honeymoon period" for new product launches on Amazon. Drawing from her in-depth research into Amazon's patents and scientific studies, she explains that the platform's algorithm has transformed into a complex, real-time system that values product relevance and user engagement more than initial launch advantages. Oana stresses the need for a solid launch strategy that emphasizes relevant keywords, optimized product features, and targeted advertising. She cautions against using broad-match keyword strategies, recommending instead a focus on balancing search volume with conversion rates to improve rankings and achieve success on Amazon.
