Cooking up Success ft. Jordan Nathan

In this podcast episode, Jordan Nathan, the CEO and founder of Caraway, shares insights into the company's journey and marketing strategies. Caraway's success stems from a careful approach to expanding their channels, emphasizing measurable outcomes before venturing into new platforms. Their influencer marketing has shifted from solely affiliate partnerships to a blend of paid and gifted collaborations, focusing on authentic product enthusiasm rather than just follower numbers. The company made a strategic decision to enter Amazon and retail, understanding the need to connect with consumers where they shop, despite facing challenges in tracking results across various channels. Caraway places a strong emphasis on cash flow management as a crucial factor for growth and adopts a long-term view in their marketing efforts, recognizing that building customer awareness is often a precursor to immediate sales. The discussion also covers their direct mail and TV advertising strategies, underscoring the importance of testing and refining approaches to resonate with their target audience.