Inside the NBA, the beloved pre-game show on TNT, was at risk of cancellation after the network lost its NBA broadcasting rights. However, in a surprising turn of events, the show was "traded" to ESPN/Disney as part of a settlement for a lawsuit that TNT had filed against the NBA. This intricate deal allowed TNT to acquire international NBA rights and some college sports rights from Disney, while ESPN recognized the show's unique appeal and popular hosts by bringing Inside the NBA into its lineup. This agreement underscores the significance of strong on-screen personalities in today’s media landscape and the value of keeping beloved content alive.
