In this Mixergy podcast, John Doherty shares his journey from selling his agency marketplace, Credo, to launching his new venture, EditorNinja. After facing stagnation at Credo due to changing market conditions and his own burnout, John found the sale to be a turning point that provided the financial stability he needed to start EditorNinja, a subscription-based editing service. Initially focused on per-project editing, EditorNinja successfully shifted to a subscription model, catering to agencies that require scalable editing solutions for AI-generated content. John highlights the significance of nurturing strong relationships and using those connections to foster business growth, emphasizing the impact of genuine engagement and communication on platforms like LinkedIn.