How To Increase Your Net Profit Margin By 10% in 10 Minutes — Idries Erfan | How to Combine Product and Service Upsells, Why Service Upsells Hit 40-60% Conversion, Why Extended Returns Increase Holiday Sales, Why Package Protection Converts 50-70% (#352)
In this episode of the Ecommerce Coffee Break podcast, the focus is on boosting net profit margins by 10% or more through service-based upsells at checkout. Guest Idries Erfan, founder of protectmyorder.co.uk, shares insights from his work with numerous merchants, highlighting that service upsells—such as stolen package protection, carbon-neutral shipping, and extended return windows—often see impressive conversion rates of 40-60%, far surpassing traditional product upsells. The discussion also covers how to implement these strategies easily with Shopify app integration, effective pricing models based on success fees, and ways to communicate the value to customers. Additionally, it explores alternative marketing strategies beyond cold emailing, including partnerships and engaging content on LinkedIn.
