In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm

Topics discussed in this episode:

What are some effective methods to mitigate companies dealing with attribution overlap
How shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businesses
What role do profitability metrics play when it comes to scaling an ecommerce business
Common structural issues in ad accounts and how can these impact scaling efforts

Links & Resources

Website: https://www.leafgrow.io/
LinkedIn: https://www.linkedin.com/company/leafgrowio/
X/Twitter: https://twitter.com/leafgrowio

Get access to more free resources by visiting the podcast episode page at
http://tinyurl.com/38h93584

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Episode Sponsors

LoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://l

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

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Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast