In this podcast episode, we share tips on running tiered promotions for Black Friday and Cyber Monday to boost your Average Order Value (AOV). Our featured guest on the show is Nathan Ho, product manager for EasyGift at 506.io.

On the Show Today, You’ll Learn:

When to start planning for Black Friday and Cyber Monday promotions.
What promotions work best during these sales events.
Why gifts are effective incentives for customers.
How to set up promotions without incurring losses.
When and where to display offers in your store.
What triggers activate gift promotions for products or collections.
How to effectively target specific customer segments.

Links & Resources

Website: https://www.506.io/easygift
Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include
LinkedIn: https://www.linkedin.com/company/506-io/
X/Twitter: https://twitter.com/506_apps

Get access to more free resources by visiting the podcast episode page at
bit.ly/3tpYZbK

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Black Friday Marketing Tips: Tiered Promos To Boost AOV | #238 Nathan Ho

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast