In this podcast episode, we share the secret of how to capture every possible email address for Black Friday. Our featured guest on the show is Adam Robinson, CEO of Retention.com.

On the Show Today, You’ll Learn:

How did iOS 14 affect e-commerce email marketing.
What's the impact of Intelligent Tracking Prevention.
How has Klaviyo's tracking changed, and why does it matter.
Why is prolonged tracking important for email campaigns.
What are the challenges with shorter tracking durations.
How can businesses prep for Black Friday in email marketing.
When to kick start Black Friday email campaigns?

Links & Resources
Website: https://retention.com/
Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/
LinkedIn: https://www.linkedin.com/in/retentionadam/
X/Twitter: https://twitter.com/RetentionAdam

Get access to more free resources by visiting the podcast episode page at
bit.ly/3EV6n1q

Episode Sponsor

StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast