In this podcast episode, we discuss how shoppable videos enhance engagement and drive conversions. Our featured guest on the show is Dario Galbiati Alborghetti, founder of Founder and CEO of Showday.io.

On the Show Today, You’ll Learn:

Why has video become crucial for engagement and conversions in e-commerce
What's the user experience when someone watches a shoppable video and wants to make a purchase
What types of videos work best for explaining products and increasing conversion rates
What reporting tools are available to track the performance and engagement of shoppable videos
What is the procedure and benefits of live streaming for e-commerce

Links & Resources

Website: https://showday.io/
Shopify App Store: https://apps.shopify.com/showday
LinkedIn: https://www.linkedin.com/company/showday-io
LinkedIn: https://www.linkedin.com/in/darioga

Get access to more free resources by visiting the podcast episode page at
bit.ly/3P6IjP5

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Increase ROI with Shoppable Videos | #221 Dario Galbiati Alborghetti

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast