Customer loyalty, brand awareness, and customer retention are the topics of discussion in this episode of the Ecommerce Coffee Break Podcast, featuring Phillip Akhzar, Founder and CEO of Arka.com, as the guest.

On the Show Today, You’ll Learn:

How does packaging impact customers' first impression?
What packaging aspects are often overlooked by merchants?
How does packaging affect a company's branding and marketing?
Can conflicting packaging affect product perception?
How can businesses promote sustainability in packaging?

Links & Resources

Website: https://www.arka.com/
Course: https://www.shopify.com/learn/course/introduction-to-packaging-your-products
LinkedIn: https://www.linkedin.com/in/phillip-akhzar-89612315/
Instagram: https://www.instagram.com/arkapackaging/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3Kcbeyc

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How to Build Customer Loyalty & Brand Awareness with Custom Packaging | #213 Phillip Akhzar

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast