In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.

On the Show Today You’ll Learn:

The different sources of data in a Shopify store
How Shopify merchants can effectively handle the complexity of data from multiple sources
Why it is crucial to ensure that data flows in the correct direction in Shopify
How data attribution does help Shopify merchants gain an understanding of their business
The benefits of using Shopify's built-in tools for managing data
And more

Links & Resources

Website: https://www.rudderstack.com/
Shopify App Store: https://apps.shopify.com/rudderstack
LinkedIn: https://www.linkedin.com/company/rudderstack/
YouTube: https://www.youtube.com/channel/UCgV-B77bV_-LOmKYHw8jvBw

Get access to more free resources by visiting the podcast episode page at https://bit.ly/46mpvC6

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

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