This episode of the Ecommerce Coffee Break Podcast features a conversation with Jacques van der Wilt, founder and CEO of DataFeedWatch. We discuss how Feed Optimization will increase your PPC conversion.

On the Show Today You’ll Learn:

What is a Data Feed, and how does it work
Why does Google disapprove of some products
Why the title of the product matters
The pain points faced by merchants when setting up their online store
How to optimize data in a way that will improve the campaign performance
Why creating a custom label is important

Links & Resources

Website: https://www.datafeedwatch.com/
Shopify App Store: https://apps.shopify.com/datafeedwatch
LinkedIn: https://www.linkedin.com/in/vanderwilt/
Twitter: https://twitter.com/jvdwilt

Get access to more free resources by visiting the podcast episode page at https://bit.ly/46mrHcD

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How Feed Optimization will increase your Pay Per Click conversion | #202 Jacques van der Wilt

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast