This episode of the Ecommerce Coffee Break Podcast features a conversation Ugo Balestrazzi, founder of Corbulo Star Media. We discuss how to maximize customer lifetime value with effective email & SMS marketing.

On the Show Today You’ll Learn:

How to maximize your customer lifetime with email marketing
What is deliverability and why is it important for email marketing
The steps a merchant needs to take before sending out campaigns
What is list cleaning and how you should proceed with that
The biggest mistakes merchants make when it comes to sending out campaigns

Links & Resources

Website: https://www.corbulostarmedia.com/
Facebook: https://www.facebook.com/ugo.balestrazzi/
LinkedIn: https://www.linkedin.com/in/ugobalestrazzi/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3oR2p53

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

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MORE RESOURCES

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Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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5 Proven Email Marketing Strategies to Double Your Customer Lifetime Value | #177 Ugo Balestrazzi

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast