In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.

On the Show Today You’ll Learn:

What is retention
Why is retention the new acquisition
How to keep a customer
How to bring a customer back to your store
How does SMS marketing improve customer retention

Links & Resources

Website: https://www.yotpo.com/
Socials: https://www.facebook.com/yotpo
LinkedIn: https://www.linkedin.com/company/yotpo/
Twitter: https://twitter.com/yotpo
Instagram: https://www.instagram.com/yotpo/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Why Retention is the new Acquisition | #163 Danielle Butera

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast