In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)

On the Show Today You’ll Learn:

How to implement the standard playbook of emails
How to craft the perfect abandoned cart sequence
Best practices for A/B testing in the email flows
Understanding the mechanics of post-purchase emails
And more

Links & Resources

Website: https://recapture.io
Shopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketing
LinkedIn: https://www.linkedin.com/in/rodenbaugh/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPe

Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast