Lessons to Get Ahead in the Creator Economy with Alex Sunshine | Ep #743 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
In this podcast episode, Alex Sunshine, the founder and CEO of Rising Suns Agency, dives into the ups and downs of running an agency, especially in the influencer marketing realm. He shares valuable insights on selecting the right business partners, setting realistic expectations for clients, and the crucial role of authenticity in influencer marketing. The discussion also explores the changing landscape of the creator economy, the challenges posed by current infrastructure, and the opportunities and risks that AI presents in the industry.
