In this podcast episode, Scott Needham explores how effective coupons can be in driving sales on Amazon. He shares his insights, backed by extensive experience, and highlights the success of brands like Jackery, which cleverly combines price increases with substantial coupons. Needham emphasizes the straightforwardness and cost-effectiveness of coupons compared to other promotional strategies, such as Prime Exclusive Discounts and Lightning Deals, which can carry risks and yield lower returns on investment. He also touches on the concept of Amazon-to-Amazon arbitrage and invites listeners to take part in his seller surveys.
