#145 Blooming Impact: How Michelle Askin is Cultivating Organization, Growth, and Global Good with Bloom Daily Planners

Fearless Sellers - The Women of Amazon

In this podcast, Michelle Askin, co-founder of Bloom Daily Planners, shares insights from her 15-year journey with the successful Amazon business that weaves charitable giving into its mission. She highlights the role of customer focus groups in shaping product development and discusses how Fulfillment by Amazon (FBA) has helped scale her small business. Michelle also reflects on the rewarding experience of giving back, such as providing free planners to incarcerated women. Along the way, she opens up about personal challenges, like the intricacies of print proofing for dated products, and emphasizes the importance of transparency and a clear mission—"inspire and empower"—in creating a thriving and meaningful business.

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