In this episode of the Mobile Dev Memo podcast, Eric Sufert and Maor Sadra dive into the evolution of marketing measurement methods. They explore the pros and cons of click attribution, experimentation, and media mix modeling (MMM), pointing out the limitations of each. The discussion then shifts to the evolving world of app advertising, highlighting the emergence of AI-driven solutions from major players like Google and Meta, as well as the growing significance of Connected TV (CTV) advertising. They wrap up by addressing the persistent challenges in marketing measurement and the transformative potential of AI in both advertising and measurement practices.
