In this podcast, Christian Thier, the global CEO of Bang & Olufsen (B&O), shares insights into the brand's century-long journey and its vision for the future. B&O's enduring success stems from its dedication to outstanding design, craftsmanship, and sound quality, creating products that are more like art than just electronics. Looking ahead, the company aims to blend luxury with timeless design and cutting-edge technology, appealing to younger consumers by prioritizing sustainability and personalization through modular designs and upgradable features. By honoring its rich heritage while embracing innovation, B&O strives to stay relevant in a fast-evolving tech landscape.