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2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.

So this week’s episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:

Phi’s creative process with Midjourney
Why Perplexity thinks of the brand in “seasons”
Phi’s tool stack for creating marketing videos with AI
Behind-the-scenes of how Phi stumped the founder of Midjourney
Why Perplexity cares about creative consistency > visual consistency
a lot more

Phi referenced the episode with Henry Modisett the Head of Design at Perplexity

Phi Hoang - Creativity, Midjourney, and the future of brand design

Dive Club 🤿