A recent Morgan Stanley survey of over 4,000 US consumers aged 16 to 43 reveals that Millennials and Gen Z share financial priorities that closely mirror those of earlier generations. Despite their comfort with digital technology, these younger generations place a strong emphasis on family, homeownership, and traditional banking. They prefer visiting physical bank branches and working with established lenders for significant purchases like homes and cars. While they tend to save more than older generations and use credit cards primarily for convenience rather than debt, their financial goals and behaviors align closely with historical trends.
